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Thursday, April 19, 2007

Creative - Intelligent Advertising

Intelligent advertising from the inbox - thanks Marius.

  1. A print of a cup of Folgers coffee was placed on top of manhole covers in New York City, USA. Holes on the print allow the steam to come out. Wording around the cup reads, "Hey, City That Never Sleeps. Wake up. Folgers.
  2. A very cost-effective advertisement in Hong Kong for a yoga school showcases the prowess of a yoga practitioner on the flexible stems of drinking straws. Enquiries and enrolment went after up this promotional stunt.
  3. Advertisements for a job-recruiting company in Berlin, Germany depict people working in vending machines and ATMs. It delivers the message, "Life is too short for the wrong job".
  4. "Life-size stickers of people were stuck on automatic sliding doors at a mall in Mumbai, India. When someone approaches, the doors move apart and it feels like the people on the door are moving away. The person entering finds the message, "People move away when you have body odour".
  5. An ambient exercise to promote Eatalica burgers. A "Caution - Wet Floor" board was placed near an Eatalica burger signboard. The copy on the board reads, "Oogling at the burger may involuntarily cause drooling, which may in turn lead to a wet floor. Issued for your safety by the management of Eatalica Restaurant". Eatalica is an American-Italian food joint in Chennai, India.
  6. Life-size images were stuck on glass doors at shops and airports in South Africa advertising the glass and window cleaner, I.C.U. The expression on the face is priceless.
  7. In another creative idea by The Fitness Company, "dumbbells" were placed at various subways in New York City, which create an illusion that the person holding the safety bar is doing weights.
  8. A creative ad by Mini Cooper placed at the Zurich, Switzerland train station, shows people climbing into or out of the car, when they are actually entering or exiting stairs.

Click on the images to enlarge

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